APMEX
The selection pick — the widest catalog in the US market.
APMEX (American Precious Metals Exchange) is the largest precious metals retailer in the United States by product selection, with over 25,000 listings spanning gold, silver, platinum, and palladium from mints worldwide.
Founded in 2000, they've built the infrastructure of a major retailer — robust website, live pricing, volume discounts, and a marketplace for both new and secondary market products — while maintaining the specialist knowledge of a dedicated precious metals dealer.
For collectors and serious bullion investors who want access to rare, limited edition, or sovereign mint issues, APMEX has no equal. Their inventory depth means you can find items that simply don't appear on competitor sites, from discontinued coins to proof sets to specific year-mint combinations for type collectors.
Their premiums over spot are competitive for popular products but can be higher on specialty items. The sheer breadth of their catalog means pricing varies significantly across product categories. Investors purely focused on acquiring the cheapest ounce of gold may find tighter premiums at more focused dealers, but for anyone who cares about what specific coin or bar they're buying, APMEX is the definitive source.
What we liked
- +25,000+ product listings — unmatched selection in the US market
- +Established since 2000 — excellent trust and compliance record
- +OneGold digital platform for fractional gold ownership
- +Volume discounts available for larger purchases
- +Robust secondary market and buylist
- +Live spot pricing and inventory data
What to weigh
- –Premiums on popular items can be higher than focused competitors
- –Website can feel overwhelming for new buyers unfamiliar with the product range
- –Customer service quality can vary during peak demand periods
Who it's best for
Experienced collectors and bullion investors who want the widest possible product selection, including rare, limited-edition, and foreign mint products not available elsewhere. Also ideal for investors building a diversified multi-metal portfolio.
APMEX
The selection pick — the widest catalog in the US market.
JM Bullion
The value pick for the everyday stacker — keen prices, free shipping over $199.
SD Bullion
The lowest-premium pick — minimal cost over spot, on a no-frills storefront.
How this review was produced. Scores follow our published methodology and reflect our independent assessment as of June 2026, subject to change. The company links are plain, untracked reference links — we currently earn no commission from any firm reviewed, and no company pays for placement. This page is informational and not financial advice.